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I built fan-facing formats around football culture, participation and community—not generic product promotion.
Full-funnel growth · Powered by Whales
Scale your product with full-funnel growth.
I connect acquisition, creative, conversion and retention so consumer products scale with stronger economics. One growth lead. One full-scale studio. One commercial outcome.
Get in touchConnected growth
Growth does not stop at acquisition. Neither do we.
We work across the moments that determine whether attention becomes revenue and whether revenue becomes durable.
- 01
Acquire
Paid media, channel strategy, campaign concepts, UGC and creative production.
- 02
Convert
Landing pages, onboarding, activation and conversion experiments.
- 03
Monetise
Offers, pricing, subscriptions and revenue optimisation.
- 04
Retain
Lifecycle strategy, CRM, push, email and reactivation.
Creative engine
Creative is where growth gets won.
I provide concepting, social, UGC, design, motion and iteration through one connected team. I connect every output to the message, audience and commercial result.
Hooks built from audience signalFormats made for the channelFast production and iterationWinners turned into repeatable systems
Case studies
Results the work is built to produce.
Platform, company-reported and client-provided figures are labeled.
Made technical impact easier to understand
Shaped a clearer story around reliable water disinfection, measurable field performance and the human outcome behind the technology.
Raized PR projects delivered
I led five Raized PR projects, securing coverage with major media while making Guzo’s immersive technology easier for wider audiences to understand.
What it feels like
Senior thinking. Fast execution. No handoff gap.
Meti stays close enough to the work to make decisions quickly.
Whales gives each decision the design and production capacity to ship.
Founders get one accountable partner instead of another team to coordinate.
Built for the right teams
Best suited to products ready to scale deliberately.
- Consumer apps, subscription products and product-led companies.
- Enough customer or campaign signal to make informed decisions.
- Teams that care about revenue quality, not vanity activity.
- Teams ready to turn clear priorities into shipped work and measurable growth.
Frequently asked questions
What working together looks like.
How is this different from a normal agency?+
Meti owns the commercial thread from diagnosis to delivery. Whales supplies the design, product and production depth, so strategy does not get handed off to disconnected teams.
Do you only run paid campaigns?+
Yes. Paid campaigns are the core service. I connect the creative, message, landing page and follow-up journey to make every campaign work harder and produce stronger commercial results.
Can you work with our in-house team?+
Yes. The model is designed to strengthen internal teams, fill capability gaps and give everyone one commercial priority to work toward.
What does onboarding look like?+
We start with your economics, audience, funnel, data and current marketing. Then we rank the highest-value opportunities and agree the first work to ship.
What do you need from us?+
Access to the people, product and data that shape the outcome, plus fast decisions and honest context.
Who is this best suited to?+
Consumer apps and product-led businesses with a real offer, enough signal to learn from and a team willing to connect marketing decisions to revenue quality.
Selected client work
Strategy you can see in the market.
01
GymLive
Growth strategy · Social content · Community
Football-first creative built for participation, repeat viewing and a community that wants to join in.
View client
02
Clara Water
Positioning · Impact communication · Growth
Making a technical water-disinfection system clear to the partners, communities and institutions it serves.
View client
03
Guzo Technologies
Project leadership · Marketing · Immersive technology
Translating frontier AR, VR and interactive work into experiences people can immediately understand.
View client
Hey, I’m Meti.
I work alongside founders and product teams, finding where the story, channel or execution is holding growth back—and focusing the work on the move that matters most.
I bring positioning, campaign strategy and execution together so founders don’t have to manage disconnected marketing specialists. The studio brings the work to life, while I stay responsible for the message, the coordination and what we learn.
Marketing Growth Expert.
Book a call